Project analytics, lead scoring, and inquiry email alerts
The same day we shipped the units and viewer polish, a larger piece landed: you can now see how buyers behave inside a project and which leads are worth your time.
Project analytics
Each project has its own analytics page (in beta for now). It pulls together:
- A conversion funnel from viewer visits through to inquiries, so you can see where interest drops off.
- Which apartments draw the most attention and which get ignored.
- What buyers search and filter for, with the actual values they pick.
- Sessions that browsed without ever sending an inquiry.
At the top there is a written summary that reads the numbers and tells you what stands out in plain language. You can regenerate it whenever the data changes.
Lead scoring and activity
Every inquiry now carries a score: hot, warm, or cold. It is calculated from what the person actually did in the viewer before reaching out: how long they spent, which units they opened, what they favorited, and what they filtered for.
The lead panel groups all of that activity into sessions on a timeline, with a short written summary of the buyer's intent at the top. It replaces the old flat tracking list, so you can tell a serious buyer from a casual browser at a glance.
Inquiry email alerts
You can now have new inquiries emailed to your team. Set the recipient addresses per project in settings, and every send is logged so you can confirm a notification actually went out.
Sign-in and onboarding
Login, sign-up, and account setup now share one layout, so the first run through the product feels consistent from the first screen.
Clearer project settings
Project settings were regrouped and the copy rewritten for non-technical users. Labels and help text now read in plain language instead of internal terminology.
Resources
A new Resources section is live on the site, with guides on virtual tours and selling off-plan. More articles are on the way.